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Target Lowers Prices

Target Slashes Prices on Thousands of Items to Boost Shopper Traffic

Posted on May 20, 2024
Writer: James Miller

Ahead of reporting its first-quarter results on Wednesday, Target announced that it will reduce prices on over 5,000 products, including milk, diapers, meat, and fresh produce. 

The cuts follow previous reductions on items like frozen chicken breast and shredded cheese.

Rick Gomez, Target’s Chief Officer of Food, Essentials, and Beauty, emphasized the company’s commitment to helping consumers maximize their budgets. 

Target aims to integrate these cuts with additional discounts slated for the upcoming Memorial Day celebrations. 

The initiative reflects broader market trends, as McDonald’s rolls out a $5 value meal to attract customers affected by inflation.

For more information, check out the full article on Reuters.

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