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Top 4 ESG Investing Trends

Top 4 ESG Investing Trends: A Guide to Sustainable Investment Practices

Posted on February 21, 2024
Writer: James Miller

At its core, Environmental, Social, and Governance (ESG) investing focuses on the long-term impact that businesses have on society, the environment, and the way they govern themselves.

As we stand on the brink of a nearly $34 trillion shift towards ESG-mandated assets by 2026, it’s clear that this isn’t just a trend. Navigating the nuances of ESG investing can be complex, but with the right insights, it can result in long-term growth.

In this article, we’ll explore the history, emerging ESG investing trends, and how you can align your investments with your values for a sustainable future.


What is ESG Investing?

ESG investing is a strategy that encourages investors to consider more than just financial returns when building their portfolios. This strategy is founded on three considerations: a company’s environmental, social, and governance impact.

Wooden blocks with environmentalism, social, and governance

Environmental considerations look at how a company’s processes impact nature and the environment. Social criteria examine how a company manages relationships with employees, suppliers, customers, and the community, while governance involves the internal practices, controls, and procedures a company adopts to govern itself.

ESG responsibility generally incorporates, but is not limited to, the following principles:

EnvironmentalSocialGovernance
– Reducing carbon footprint
– Enhancing energy efficiency
– Conserving natural resources
– Managing waste
– Fair labor practices
– Health and safety standards
– Diversity and inclusion
– Community engagement
– Implementing anti-corruption measures
– Board diversity
– Executive pay alignment with company performance
– Enforcing shareholder rights

Historical Context and Evolution of ESG Investing

The roots of ESG investing can be traced back several decades, evolving from various social and environmental movements that focused on the connection between sustainability and financial performance. The precursor to ESG investing, Socially Responsible Investing (SRI), emerged in the 1960s and 1970s. It was largely driven by the social upheavals of the time, including the civil rights movement, anti-Vietnam War protests, and environmental activism.

Initially, SRI focused on excluding stocks or entire industries from investment portfolios based on moral or ethical grounds, such as companies involved in the tobacco, alcohol, and weapons industries. But by the 1980s and 1990s, the scope of socially responsible investing began to broaden. The focus expanded from merely excluding certain investments to proactively seeking out companies that meet specific criteria, including environmental protection, labor rights, and anti-corruption.

The term ESG was first coined in a landmark 2004 report titled “Who Cares Wins” by the United Nations Global Compact. This report demonstrated that companies that excel in the ESG areas are more likely to be sustainable and profitable over the long term.

Since the mid-2000s, ESG investing has seen exponential growth and has moved into the mainstream. This shift has been driven by the growing body of evidence suggesting that ESG factors can significantly impact a company’s risk profile and financial performance. The development of ESG ratings and indices has further facilitated this trend by providing standardized metrics for evaluating companies’ performance on ESG criteria.


Current State of ESG Investing

The current state of ESG investing is supported by a robust framework of principles, standards, and reporting guidelines, such as the Principles for Responsible Investment (PRI), the Sustainable Development Goals (SDGs), and the Task Force on Climate-related Financial Disclosures (TCFD). About 89% of investors now consider ESG issues as part of their investment approach, indicating a substantial shift towards sustainable investing trends.

Wooden blocks with scale drawn on

Europe leads in ESG adoption, with stringent regulatory frameworks like the EU Sustainable Finance Disclosure Regulation (SFDR) pushing asset managers to consider ESG factors explicitly. For instance, Norway’s Government Pension Fund Global, one of the world’s largest sovereign wealth funds, actively excludes companies with poor ESG performance from its portfolio.

In North America, particularly in the U.S., ESG investing has seen a surge in interest among both institutional and retail investors, with major indices like the S&P 500 ESG Index providing benchmarks for sustainable investing. BlackRock’s iShares ESG Aware MSCI USA ETF (ESGU) is one of the largest ESG ETFs, offering exposure to U.S. companies with high ESG ratings.

Emerging markets are not far behind, with countries like India and China increasingly incorporating ESG criteria into their investment decisions, driven by both domestic policy shifts and international investor demand.


These new trends in ESG investing are reshaping the financial landscape, reflecting broader shifts in societal values, technological advancements, and regulatory landscapes. Here’s a closer look at some of the current trends:

1. Regulatory Developments and Disclosure Requirements

The landscape in 2024 is characterized by an increased focus on transparency, sustainability, and ethical business practices across various jurisdictions. The Task Force on Climate-related Financial Disclosures (TCFD) recommendations have gained global traction as a gold standard for climate-related financial disclosures.

These recommendations guide companies in disclosing the financial and climate-related impacts resulting from their governance, strategies, risk management, metrics, and targets. Companies like Unilever and HSBC have been early adopters, providing detailed reports on their resilience under different climate-related scenarios.

Additionally, the Global Reporting Initiative (GRI) standards are widely used for sustainability reporting, offering a framework for companies to report on their environmental, social, and governance impacts. These standards are designed to be universal and applicable to companies across all industries and regions.

European Union

More specifically, in the EU, the Sustainable Finance Disclosure Regulation (SFDR) aims to prevent greenwashing by mandating investments to be categorized based on their sustainability features. Greenwashing is the practice of misleadingly portraying products as more environmentally friendly than they are. To combat this, the SFDR requires that investments be measured on their environmental impact, energy efficiency, and waste management.

Additionally, the Corporate Sustainability Reporting Directive (CSRD) expands disclosure requirements to all large companies and all companies listed on regulated markets. The CSRD mandates the disclosure of information on climate change, environmental rights, social rights, human rights, and governance factors.

North America

In the U.S., the Securities and Exchange Commission (SEC) proposed new ESG disclosure rules for funds and advisers to enhance transparency and prevent greenwashing. These rules would categorize registered investment funds based on their use of ESG factors and require detailed disclosure of how they are incorporated into investment decisions.

Specifically, the U.S. has mandated Scope 3 Emissions Reporting. Scope 3 emissions include indirect emissions that occur in a company’s value chain, including both upstream and downstream activities. These emissions can often constitute the majority of a company’s greenhouse gas (GHG) footprint and include categories such as purchased goods and services, transportation and distribution, and the use of sold products.

Now, U.S. companies are expected to disclose Scope 3 emissions if they are material or if the company has set a GHG emissions reduction goal. This move reflects a broader trend towards full transparency in emissions reporting, enabling investors to assess the complete environmental impact of their investments.

The implementation of these regulations is expected to drive significant advancements in corporate transparency, compelling both public and privately held companies to adhere to more stringent sustainability measurement and reporting standards. This is particularly relevant for companies involved in precious metals, where the environmental and social impact of mining activities is under increasing scrutiny.

2. Focus on Climate Change and Net-Zero Commitment

Companies across the globe are setting ambitious goals to reduce their carbon footprint, which is being driven by investor demand and regulatory pressures. For example, the number of S&P 500 companies mentioning sustainability or ESG goals during their earnings calls increased from just two in 2017 to 155 in 2021. This mirrors the broader commitment across industries to address climate change and achieve net-zero emissions.

Net zero wooden blocks

A net-zero commitment for a company involves setting a target to ensure the amount of greenhouse gasses it emits into the atmosphere is balanced by the amount it successfully removes or offsets through environmental initiatives. This balance aims for a “net-zero” status, typically targeted for the year 2050.

By moving towards net-zero emissions, companies not only work towards mitigating their contribution to climate change but also position themselves favorably in the eyes of investors who value sustainability.

The drive towards net-zero emissions in the metals and mining sector is especially gaining momentum, with many large companies setting net-zero targets. They aim to produce precious metals with zero environmental harm, a goal that boosts their market value.

The focus on climate change and net-zero commitments has spurred innovation in financial products and investment strategies. Green bonds, renewable energy funds, and climate-themed ETFs are just a few examples of how the financial sector is adapting to meet investor demand for climate-aligned investment opportunities.

3. Supply Chain Security, Resilience, and Transparency

In a move to become more ESG-conscious, Investors are also increasingly evaluating companies based on their supply chain practices. These investors recognize that responsible supply chain management is a key indicator of a company’s overall sustainability and ethical stance.

This scrutiny extends to how companies manage environmental impacts, labor practices, and governance issues within their supply chains. For instance, the Responsible Business Alliance (RBA) sets out standards for ethical business practices in global supply chains, focusing on the electronics industry.

Some of the RBA’s ethical standards include:

  • Labor: Ensuring fair working conditions, humane treatment, and non-discrimination. The RBA enforces strict policies against forced labor, child labor, and excessive overtime.
  • Health and Safety: Implementing comprehensive health and safety management systems to prevent accidents, injuries, and health issues among workers.
  • Environment: Promoting environmental responsibility by encouraging the reduction of waste, emissions, and resource consumption. The RBA encourages recycling, waste management, and energy-efficient practices.
  • Ethics: Upholding high standards of business integrity and ethics, including no tolerance for bribery, corruption, and conflicts of interest.
  • Management System: Requiring a systematic approach to managing the RBA code of conduct, including regular self-assessments, third-party audits, and corrective action plans.

Companies like Apple and Intel, members of the RBA, are assessed on their adherence to these standards, influencing investor perceptions and decisions.

Additionally, sustainable supply chain finance is an emerging trend where financial services are designed to incentivize and support sustainable practices within supply chains. This includes offering favorable financing rates to suppliers that meet certain ESG criteria.

For instance, HSBC’s Sustainable Supply Chain Finance Programme offers lower financing costs to suppliers that achieve high sustainability ratings. This program encourages suppliers to adopt more sustainable practices, contributing to the overall sustainability of the supply chain.

4. Technological Innovations in ESG Investing

With artificial intelligence (AI) and machine learning (ML) becoming more influential, ESG investing is no different – advancements in AI and big data analytics are at the forefront, driving greater transparency, efficiency, and accuracy in ESG reporting and analysis. These technologies can analyze unstructured data, such as news articles, social media posts, and corporate reports, to gauge public sentiment on ESG issues or uncover previously hidden ESG risks.

Graph on wooden blocks

Truvalue Labs utilizes AI to analyze information from over 100,000 sources, providing real-time ESG scores that reflect the current performance of companies. For the precious metals sector, investors can leverage Truvalue Labs’ AI to gauge the ESG scores of mining companies.  Through these scores, investors can gather valuable data regarding the responsible sourcing of metals, environmental impacts, and improved labor practices of these companies.

Satellite imagery and geospatial analysis are also powerful tools for monitoring environmental impacts, such as deforestation, water usage, and pollution. This technology enables a more accurate assessment of a company’s environmental footprint and compliance with sustainability standards.

Planet Labs offers high-resolution satellite images that can track changes in natural resources and environmental conditions over time. Investors use this data to evaluate the environmental practices of companies, particularly in industries like agriculture, mining, and forestry.

Finally, robotics and automation technologies are also being deployed to enhance efficiency and reduce the environmental footprint of industrial processes. These innovations can lead to significant reductions in energy consumption, waste, and emissions.


Challenges of ESG Investing

The journey toward integrating ESG is fraught with complexities. Here are some of the challenges that investors, especially those with interests in precious metals, must be aware of:

  • Inconsistency and Availability of Data: The lack of standardized reporting frameworks makes it difficult to accurately compare companies or assess the real impact of their ESG practices. This inconsistency complicates the evaluation process, potentially leading to misjudgments about a company’s sustainability efforts.
  • Evolving Regulatory Environment: Keeping up with the changing regulatory landscape requires constant vigilance. Regulations designed to increase transparency and accountability can also introduce uncertainty, necessitating that investors stay informed and adaptable, especially in sectors like precious metals with notable environmental considerations.
  • Risk of Greenwashing: Companies may exaggerate their ESG efforts, misleading investors who are committed to genuine sustainability. This necessitates ongoing due diligence and skepticism towards unsubstantiated ESG claims, ensuring investments align with true sustainability objectives.
  • Balancing Long-Term Sustainability Investments with Short-Term Performance: Integrating ESG principles often involves a long-term investment horizon that may not align with traditional short-term performance metrics. Investors must navigate this balance, employing a strategic approach to achieve both sustainable impact and financial returns.
  • Economic Volatility and Recession Risks: Navigating through periods of economic downturn requires a strategic approach to ESG investing, underscoring the importance of resilience and adaptability. For investors looking to align with ESG principles during uncertain economic times, learning how to survive a recession may help with withstanding market fluctuations and contributing to long-term sustainability.
  • Complexity of ESG Integration into Investment Strategies: Incorporating ESG investing trends requires a nuanced understanding of how these factors interact and influence market dynamics. Developing a strategy that effectively integrates them into portfolio management is challenging but needed for forward-thinking investors.

As for what you can do to adapt to these emerging ESG investing trends, we’re here to clarify.

Pie chart on wooden block

Here are some practical tips on how investors can navigate these changes to ensure their investment decisions are aligned with their ethical and financial goals:

  • Invest in ESG-Compliant Precious Metals Funds: Beyond diversification through buying gold coins, seek out precious metal funds that actively contribute to environmental rehabilitation and community development in mining areas. Platforms like Morningstar provide ESG ratings and detailed fund analyses, enabling you to choose those with a strong sustainability focus.
  • Incorporate ESG-Focused Investment Products: Diversify your investment portfolio by including a mix of ESG-focused ETFs, green bonds, and impact funds. This strategy helps manage risk, leverages ESG performance, and offers additional safeguards, such as protecting yourself from dollar collapse, among other benefits. Additionally, explore thematic investing in renewable energy, sustainable agriculture, and circular economy projects. These areas are well-positioned to benefit from the shift towards sustainable and responsible business practices, offering potential growth opportunities in line with ESG trends.
  • Utilize Sophisticated ESG Data Integration Tools: Digital platforms are evolving to offer powerful tools that combine ESG data with investment analysis. For example, Bloomberg’s ESG Data Service allows investors to evaluate company performance, compare industries, and use analysis tools. It also helps integrate ESG factors directly into portfolio management. This means investors can make more informed decisions by considering environmental, social, and governance issues alongside traditional financial metrics.
  • Conduct In-Depth Research on Company ESG Reports: Delve into the specifics of a company’s ESG performance by using databases like MSCI ESG Research, Sustainalytics, and the Bloomberg Terminal. These offer comprehensive ESG assessments and data across various industries. Evaluate the companies’  efforts in reducing carbon emissions and ensuring fair labor practices within their operations.
  • Leverage Advanced Technologies: Prioritize investments in companies that are part of initiatives like the Responsible Gold Mining Principles (RGMPs), which often report on their use of technology to improve sustainability.
  • Practice Active Shareholder Engagement: Join platforms like Ceres or the Investor Network on Climate Risk (INCR) to collaborate with other investors on engaging companies on ESG issues.
  • Stay Informed on Regulatory Trends: Follow updates from regulatory bodies such as the Securities and Exchange Commission (SEC) in the U.S. or the European Securities and Markets Authority (ESMA) in Europe for the latest on ESG investing trends and compliance standards.

Final Thoughts

As we stand on the cusp of a new era in investing, where ESG principles become intertwined with our financial decisions, let’s reflect on how far we’ve come and where we’re headed. It’s clear the evolution towards sustainable and ethical investing is not just a trend but a fundamental shift in how we perceive value and success.

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